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服务-销售双元性在企业对企业服务补救中重要吗?基于销售控制系统的视角

Does service-sales ambidexterity matter in business-to-business service recovery? A perspective through salesforce control system

Industrial Marketing Management · 2022
被引 35
ABS 3
服务营销销售管理B2B营销服务补救双元性