服务-销售双元性在企业对企业服务补救中重要吗?基于销售控制系统的视角
Does service-sales ambidexterity matter in business-to-business service recovery? A perspective through salesforce control system
Industrial Marketing Management · 2022
被引 35
ABS 3
- Bilal Ahmad
- Da Liu
- Naeem Akhtar 通讯
- Umar Iqbal Siddiqi
服务营销销售管理B2B营销服务补救双元性