与虚拟形象互动:基于聊天的服务补救中真实性信号的影响

Engaging the Avatar: The effects of authenticity signals during chat-based service recoveries

JOURNAL OF BUSINESS RESEARCH · 2022
被引 124 · 同刊同年前 7%
人大 A-ABS 3
服务营销人机交互消费者行为电子商务