Explaining the nonalignment of ecosystem partners: A structuralist approach
通过法国移动非接触式服务生态系统的12年纵向案例研究，揭示了伙伴不对齐的三个根源：过于宏大模糊的价值主张、价值分配风险以及多尺度制度环境的不一致。
Developing a new value proposition requires that a set of partners align their interests. The challenge is to define an ecosystem strategy and agree on its constitutive features. Drawing on a “structuralist approach,” we provide insights into the conditions that constrain the alignment of partners. We conducted a longitudinal process study of the ecosystem of mobile contactless services in France that failed to reach alignment among partners. A comprehensive 12-year picture of the ecosystem is created using a double-analytical design that reinforces the accuracy of the analysis. Our results highlight the factors that hinder the alignment of partners and lead to the development of an ecosystem based on a very different blueprint at the expense of its initial contributors. We reveal three sources of nonalignment: an overly ambitious and loosely defined value proposition, a value distribution risk, and inconsistencies in the multiscale institutional context.