什么驱动零售商忠诚度?五十年间认知、情感和社会因素作用的元分析

What drives retailer loyalty? A meta-analysis of the role of cognitive, affective, and social factors across five decades

Journal of Retailing · 2022
被引 59
ABS 4
零售管理消费者行为忠诚度研究元分析