Guidelines for corporate trademark licensing
许多企业的商标许可是临时安排，缺乏组织可能导致问题并错失资产价值，本文论证商标许可值得仔细规划和关注。
Licensing a trademark in many firms, if it occurs at all, is an incidental ad hoc arrangement. An unorganized approach can mean trouble. It can also mean the firm is losing an opportunity to exploit fully a valuable asset. Tom Meyer, Cathie Tinney, and Terry Tinney argue that trademark licensing is deserving of careful attention and planning.