偏见、误解与引入开创性产品之间的关系：考察风险决策情境中的差异
The Relationship Among Biases, Misperceptions and Introducing Pioneering Products: Examining Differences in Venture Decision Contexts
ENTREPRENEURSHIP THEORY AND PRACTICE · 2002
被引 5
人大 AFT50ABS 4*
- Mark Simon
- Susan M. Houghton
创业市场营销行为经济学决策科学