理解在线消费者社区中基于品牌的冲突的多模态话语-神话学方法：以三星与华为为例

A multimodal discourse-mythological approach to understanding brand-based conflicts in online consumer communities: The case of Samsung vs. Huawei

• Martin J. Liu · 诺丁汉大学商学院
• Koblarp Chandrasapth
• Natalia Yannopoulou 通讯
• Klaus Schoefer