Digital transformation, sustainability, and purpose in the multinational enterprise
讨论了环境与疫情危机结合数字化如何给跨国企业带来地缘政治、组织和市场压力,并建议企业重新思考其企业宗旨,成为以宗旨为导向的行动者。
We discuss how environmental and pandemic crises in combination with digitization are presenting the multinational enterprise (MNE) with increasing geopolitical, organizational, and market tensions. Institutional pluralism is creating a more complex global environment. The organization of productive work is shifting, which challenges how MNEs structure and coordinate their activities. Changing consumer and investor expectations are broadening the understanding of value creation with implications for business models. We contend that the tensions invite MNEs to reconsider how they frame, formalize, and realize corporate purpose. We close with a research agenda that recognizes the need for MNEs to become purpose-driven actors.