Search Duration
构建并估计了一个序贯搜索模型，涵盖消费者在搜索过程中的全部决策，包括搜索哪些产品、搜索时长、购买顺序及是否购买，对研究在线广告和消费者行为有参考价值。
This paper develops and estimates a model of sequential search that accounts for the full set of decisions consumers make while searching (which products to search, search longevity, sequence of purchases, and whether to purchase).