Neo-colonial hierarchies of knowledge in marketing: Toxic field and illusio
研究在曾殖民其祖国的国家工作的营销学者的知识生产经历，揭示新殖民关系如何通过有毒的学术场域和幻象得以维持。
We explore the knowledge production experiences of marketing academics who currently work in countries that have previously colonized their home countries. Building on Bourdieu’s concepts of illusio and the field, we first demonstrate that participants are drawn to the appeal of the academic game which perpetuates itself as a toxic field of neo-colonial relations. Second, we illustrate that two dominant exploitative academic practices sustain this toxic field. Third, we demonstrate that there is a toxic illusio which prevents academics from developing a healthy sense of colonial relations in their knowledge production.