🌙

利用匹配的行政数据衡量收入和财富对自有品牌需求的影响

Measuring Income and Wealth Effects on Private-Label Demand with Matched Administrative Data

Marketing Science · 2022
被引 6
人大 AFT50UTD24ABS 4*

中文导读

将行政收入数据与家庭扫描数据匹配,从面板视角发现自有品牌消费与收入变化关联微弱。

Abstract

Merging administrative income data with homescan data and taking a panel perspective, we show that private label consumption is only weakly associated with changes in income.

自有品牌消费行为收入效应财富效应