心理距离如何塑造享乐消费：辩护需求的调节作用
How psychological distance shapes hedonic consumption: The moderating role of the need to justify
JOURNAL OF BUSINESS RESEARCH · 2022
被引 27
人大 A-ABS 3
- Mohamed Didi Alaoui 通讯
- Pierre Valette‐Florence
- Véronique Cova
消费者行为享乐消费心理距离建构水平理论社会心理学