刻意颠覆?颠覆性商业模式原型的分类框架

Disruption by design? Classification framework for the archetypes of disruptive business models

R and D Management · 2022
被引 28
ABS 3

中文导读

系统梳理2006-2019年文献中的122个颠覆性商业模式,通过内容分析提出五种原型(匹配者、标准化者、服务提供者、开放合作者、性能降低者),帮助学者和从业者理解颠覆性创新的共性规律。

Abstract

The current scholarly debates highlight the role of business models for understanding the dynamics inherent to disruptive innovations. Additionally, research on business models argues for similarities between business models, as they are shared by multiple competitors and across industries. Despite the recent advancements in both debate streams, a consolidation of the research on the underlying similarities of disruptive business models is lacking. Such a consolidation would allow learning from previous waves of disruption, ultimately informing theory and practice to cope with the increasing pace and impact of disruptive innovations. Consequently, this study systematically identifies 122 disruptive business models that have been discussed in the literature during 2006–2019. Based on qualitative content analysis, we then develop a classification framework and propose five archetypes of disruptive business models: (1) matchmakers, (2) standardizers, (3) service providers, (4) open collaborators, and (5) performance reducers. We make a twofold contribution to the discussions around the hitherto tentatively specified business models underlying disruptive innovations, thus emphasizing the contingency of the phenomenon. First, we discuss how the identified archetypes are inducing disruptive dynamics. Second, we elaborate on how the archetypes are constituting paths towards disruption.

商业模式颠覆性创新分类框架商业战略