怀旧对消费者在不利个性化定价中价格不公平感知的缓解作用

The mitigating role of nostalgia for consumer price unfairness perceptions in response to disadvantageous personalized pricing

JOURNAL OF BUSINESS RESEARCH · 2022
被引 19
人大 A-ABS 3
定价策略消费者行为营销学心理学微观经济学