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搜索间隙与消费者疲劳

Search Gaps and Consumer Fatigue

Marketing Science · 2022
被引 51
人大 AFT50UTD24ABS 4*

中文导读

研究发现消费者在搜索过程中经常暂停(搜索间隙),并构建模型解释这是由消费者疲劳导致的。

Abstract

This paper documents that consumers frequently take breaks during their search (“search gaps”) and develops and estimates a model that rationalizes search gaps caused by consumer fatigue.

消费者行为在线搜索营销经济学信息检索