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试用期技术压力:概念定义与混合方法研究

Trial-Period Technostress: A Conceptual Definition and Mixed-Methods Investigation

Information Systems Research · 2022
被引 43
人大 AFT50UTD24ABS 4*

中文导读

研究发现试用期压力是用户退回电子设备的主要原因,用户因学习使用、融入生活和隐私问题感到压力,尤其是不擅长IT创新和学习意愿低的人更易退货。

Abstract

Application abstract: A large number of electronic devices are rejected and returned to the seller in the first weeks of trial use, which costs organizations millions of dollars. We aimed to identify the causes behind those returns and find that stress during the trial period is a major contributing factor. Users are stressed as they need to learn how to use the electronic device, integrate it into their daily life, and take care of privacy issues. All that creates stress and makes users feel unhappy with using the electronic device so that they will send it back to the seller. In particular, we see in our results that individuals who are not innovative in using IT in general and have a low willingness to learn using the new electronic device tend to send back electronic devices in the first weeks of the trial period. When discussing those results with individuals who had sent back tablet devices, we see that stress in the trial period can even overwhelm positive thoughts. So, with our results, we conclude that stress in the trial period has many causes that are often responsible for returning electronic devices.

技术压力消费者行为电子设备退货用户采纳