Fund names versus family names: Implications for mutual fund flows
研究美国1993-2017年股票基金发现，名称与所属家族更相似的基金吸引更多资金流入，且业绩与资金流关系更强，这种偏差在大型老牌家族和零售基金中更持久。
Abstract An emerging literature shows that investors are sensitive to mutual fund names. Using a sample of US equity funds over the period 1993–2017, we provide evidence that funds with names that are closer to those of their families attract more flows and display a stronger performance‐flow relationship. This name bias is more persistent among old and large fund families and in retail funds. Our results are in line with the literature on social biases and costly searches and show that seemingly innocuous differences in fund attributes, such as fund names, can translate into significant differences in investor decisions.