Social Media resourcing of an entrepreneurial firm network: Collaborative mobilisation processes
研究了创业企业网络中社交媒体资源在与其他网络参与者互动中的微观调动过程，识别出连接、匹配、排序、管理、分歧和收缩六个基础微观过程，对创业企业利用社交媒体进行B2B协作有实际指导意义。
Research addressing how social media (SM) is mobilised in interaction with other network actors is rare. The aim of this paper is to identify the micro-processes of SM resource mobilisation at resource interfaces in a collaborative entrepreneurial network. Using a sample of three entrepreneurial firms and their connected networks, the authors inductively analysed 12,491 B2B SM related interactions and 66 h of interview data to identify six foundational micro-processes that underpin SM resource mobilisation: (i) connecting, (ii) matching, (iii) sorting, (iv) managing, (v) divergence, and (vi) contraction. The study contributes to process studies in network-based research by focusing on how SM resources are mobilised at the boundary between firms in a network. In practice, the six micro-processes identified can be used by entrepreneurial firms to purposefully mobilise SM as a resource for collaborative business-to-business network activity.