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追逐金卡:常旅客计划身份激励与道德风险

Reaching for Gold: Frequent-Flyer Status Incentives and Moral Hazard

Marketing Science · 2022
被引 26
人大 AFT50UTD24ABS 4*

中文导读

研究了常旅客计划成员在追求精英身份过程中如何改变购买行为,并发现道德风险在其中起重要作用。

Abstract

This paper studies how frequent-flyer program members change their purchase behaviors as they progress toward achieving elite status, with moral hazard playing a significant role.

道德风险激励经济学商业精算学