Reaching for Gold: Frequent-Flyer Status Incentives and Moral Hazard
研究了常旅客计划成员在追求精英身份过程中如何改变购买行为,并发现道德风险在其中起重要作用。
This paper studies how frequent-flyer program members change their purchase behaviors as they progress toward achieving elite status, with moral hazard playing a significant role.