Optimising small-scale electronic commerce supply chain operations: a dynamic cost-sharing contract approach
针对小型电商供应链中信息不对称和长期整合问题，提出动态成本分担契约，通过一致性约束实现稳定激励并降低总成本，对电商运营者和供应链管理者有参考价值。
Abstract For small-scale electronic commerce supply chains, designing effective strategies to improve operational effectiveness, market share and long-term survival are essential aspects. However, researchers have given less attention in addressing these issues. This study proposes a dynamic cost-sharing contract for an e-tailer supply chain to address the issues of asymmetric information, long-term integration, and ineffective costs. We include consistency constraints to obtain stable incentives over time and eliminate the need for re-negotiation. The findings emphasise that the dynamic contract significantly reduces the overall supply chain costs. The consistency constraints guarantee high incentives, thus assuring the players remain in the total contract period and enable long-term integration.