It’s good to be bad: The low quality advantage in consumer search markets
研究发现，在消费者搜索市场中，低质量企业可以利用消费者对高质量高价格的预期，通过低价策略营造低价感知，从而在成本相同的情况下主导市场。
The management and marketing literature has found that consumers generally expect high-quality sellers to post high prices. We show that low-quality firms can exploit this in search markets to generate a low price perception. This price perception can lead to low-quality firms dominating search markets while producing a vertically inferior good at equal cost to high-quality firms.