嫉妒还是从众?移动免费游戏中非功能性物品购买的同伴影响实证研究

Envy or conformity? An empirical investigation of peer influence on the purchase of non-functional items in mobile free-to-play games

JOURNAL OF BUSINESS RESEARCH · 2022
被引 28
人大 A-ABS 3
行为经济学产业组织数字营销社会心理学