The Role of Fear of Missing Out and Experience in the Formation of SME Decision Makers’ Intentions to Adopt New Manufacturing Technologies
研究了中小企业决策者因害怕错失机会（FOMO）而产生的非理性技术采纳意愿，发现这种偏差会因决策者对新技术的先前经验而减弱。
Corporate decision-makers form their intention to adopt new technology for their venture based on their perception of its usefulness and ease of use. However, the formation of this intention might be influenced by the fear of missing out (FOMO), making decision-makers fear losing their relatedness with fellow managers and leading to decisions based on irrational considerations. We draw on and extend the technology acceptance model to explain the potential bias caused by FOMO and expect that this bias is contingent on the level of decision makers' prior experience with the new technology in other contexts. Moderated OLS regressions on 514 observations collected from a representative sample of decision-makers of Austrian SMEs show that FOMO is positively related to the intention to adopt new technology. Moreover, we find that the relationship is mitigated by the decision maker's prior experience with that new technology. We highlight the relevance of the FOMO bias in technology acceptance, adding to the growing research stream on the role of emotions in adopting novel technologies. We further show how experience can effectively counter the FOMO bias for many decision-makers and extend the scope of technology acceptance models by illustrating their applicability to novel manufacturing technologies.