大舞台,小土豆:直播电商中氛围线索的混合方法研究
Big arena, small potatoes: A mixed-methods investigation of atmospheric cues in live-streaming e-commerce
Decision Support Systems · 2022
被引 145 · 同刊同年前 1%
ABS 3
- Dongyi Wang
- Ying Hua 通讯
- Xin Luo
- Jose Benitez 通讯
直播电商消费者行为人机交互营销学