Metaphorical Mapping for Sensemaking and Sensebreaking of Stakeholder Relations in Sustainability Frames
本文针对企业可持续性中商业案例框架与悖论框架下利益相关者关系的结构差异，提出隐喻映射作为管理者认知机制，以养育式亲子关系为隐喻域，帮助打破旧框架并建构新框架的意义。
This article develops a framework for managerial conceptualization of corporate sustainability–stakeholder relationships (CS-SR) for paradoxical frames. The embedded nature of the business case frame for sustainability and aligned CS-SR, and a lack of insight into CS-SR for a paradoxical frame, may impede implementing a paradoxical frame for sustainability. Therefore, this article offers an understanding of structural differences in CS-SR in a business case versus a paradoxical frame for sustainability in terms of agency and communion. It then presents conceptual metaphorical mapping as the cognitive mechanism for managerial conceptualization of CS-SR for a paradoxical frame. Identifying nurturant parenting as an apt metaphorical domain with a conceptually similar relational structure to CS-SR of the paradoxical frame and dissimilar from the business case frame, it presents a model where juxtaposing nurturant parenting with sustainability enables sensebreaking of CS-SR of the business case frame and sensemaking of CS-SR of the paradoxical frame.