Skippable Ads: Interactive Advertising on Digital Media Platforms
研究了YouTube等数字平台使用的可跳过广告格式，指出该格式曾助力平台增长，但随着增长放缓，其对广告收入的贡献可能下降。
The growth of YouTube and other digital content platforms in the prior decade may have been aided by their utilization of the skippable ad format, but as that growth tapers, this format may become less valuable to their ad revenue.