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超越消费者转换:食品包装与广告监管的供给反应

Beyond Consumer Switching: Supply Responses to Food Packaging and Advertising Regulations

Marketing Science · 2022
被引 56
人大 AFT50UTD24ABS 4*

中文导读

研究了智利营养警告标签政策下企业的供给反应,发现这些反应降低了早餐麦片购买中的卡路里含量。

Abstract

We document supply responses to nutrition warning labels introduced in Chile, and we show that these responses reduced the calorie content of breakfast cereal purchases.

食品政策产业组织市场营销供应链