共享经济中的双边平台竞争

Two-Sided Platform Competition in a Sharing Economy

Management Science · 2022
被引 95 · 同刊同年前 5%
人大 A+FT50UTD24ABS 4*

中文导读

研究了共享经济中平台如何通过不同工资方案(固定佣金、动态佣金、固定工资)竞争工人和消费者,发现价格竞争比传统经济更激烈,且不同市场特征下最优工资方案不同。

Abstract

We examine competition between two-sided platforms in a sharing economy. In sharing economies, workers self-schedule their supply based on the wage they receive. The platforms compete for workers as well as consumers. To attract workers, platforms use diverse wage schemes, including fixed commission rate, dynamic commission rate, and fixed wage. We develop a model to examine the impacts of the self-scheduled nature of the supply on competing platforms and the role of the wage scheme in the platform competition. We find that the price competition between platforms is more intense in a sharing economy compared with an economy with a fixed supply of workers if and only if the platforms serve more consumers and workers in the sharing economy than in the traditional economy, regardless of the wage scheme employed by the platforms. Further, any of the three wage schemes can be the best for the platforms and the worst for consumers and workers, depending on the market characteristics. In markets where the competition is more fierce on the demand side than on the supply side, the fixed-wage scheme results in the highest profits for the platforms and lowest surpluses for consumers and workers. In contrast, in markets where the competition on the supply side is more competitive, when the supply is highly (mildly) more competitive, the fixed-commission-rate (dynamic-commission-rate) scheme generates the highest profits for platforms, leading to the lowest surpluses for consumers and workers and the lowest social welfare. The differential impacts of the wage scheme on the price (demand side) and quantity (supply side) competition explain our findings. This paper was accepted by Kartik Hosanagar, information systems. Supplemental Material: The e-companion is available at https://doi.org/10.1287/mnsc.2022.4302 .

共享经济双边平台平台竞争工资方案