“Ask Google Assistant Where to Travel” Tourists’ Interactive Experiences With Smart Speakers: An Assemblage Theory Approach
基于组装理论,通过三项质性研究考察游客在旅行规划阶段与智能音箱互动时的信息生产、表达角色和信息处理方式,为旅游管理提供理论和方法启示。
The emergence of the Internet of Things (IoT) has the potential to reframe interactions among tourists, destinations, and service providers in multiple ways. Yet, there is scant empirical evidence on how individuals develop their relationships with IoT devices and how this technology can serve tourists in planning and deciding on particular destinations or services. Drawing on the assemblage theory, we investigated tourists’ interactive experiences when planning trips with and without smart speakers. Methodologically, we employed an interactionist/performative approach that included three qualitative studies to examine tourists’ information production, expressive roles, and information processing styles during interactions with smart speakers in the pre-visit stage. The analysis was driven by grounded theory and utilized computerized psycholinguistic techniques to enrich our research implications for theory, methodology, and tourism management.