通过简单与复杂的国际管理网络关系配置实现高国际绩效:一项跨两国的集合论研究

Achieving high international market performance via simple vs complex configuration of international managerial network ties: A set theoretic approach across two countries

JOURNAL OF SMALL BUSINESS MANAGEMENT · 2022
被引 11
人大 A-ABS 3

中文导读

研究了奥地利和匈牙利国际新创企业如何通过简单或复杂的国际管理网络关系配置,结合创业能力实现高国际绩效,发现复杂配置更有效。

Abstract

This study investigates the configuration of entrepreneurial capabilities, international managerial network ties and its performance effect among international ventures located in institutionally different contexts (Austria and Hungary). The study introduces and defines the concept of simple vs complex configuration of international managerial network ties and uses a set theoretic approach to assess the configuration of the above factors. The results of the fuzzy set analysis demonstrate that international ventures can fully capitalize on their entrepreneurial capabilities when they rely on a complex configuration of international managerial network ties. The findings also show that international ventures seek a balance between institutionally different contexts which may result in behaviors that are normally unacceptable by home country-related cultural and institutional norms. Finally, the results reveal that integrating exploration and exploitation strategies requires a complex configuration of international managerial network ties, which in turn leads to high IMP.

国际商务创业网络理论知识管理市场营销