理想的人类化:面向购物者的零售技术需要多大程度的拟人化?
Ideally human-ish: How anthropomorphized do you have to be in shopper-facing retail technology?
Journal of Retailing · 2022
被引 14
ABS 4
- Christian Barney
- Tyler Hancock
- Carol L. Jones 通讯
- Brett Kazandjian
- Joel E. Collier
零售技术消费者行为人机交互市场营销