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通过文化视角看居住流动性与消费者心理

Residential mobility and consumer psychology through a cultural lens

Journal of Consumer Psychology · 2022
被引 8
FT50ABS 4*

中文导读

综述了居住流动性和关系流动性的研究,探讨其对心理过程和行为的影响,并从文化视角分析其在消费者心理学中的理论和实践意义,区分了流动性与个人主义-集体主义构念。

Abstract

Abstract This study provides an extensive review of research on residential and relational mobility and discusses antecedents and consequences that implicate a wide range of psychological processes and behaviors. This commentary highlights their theoretical and practical significance in consumer research and discusses through a cultural lens the implications for specific consumer psychology domains. It also highlights the intricacy of mobility constructs, distinguishes them from the individualism–collectivism construct, and identifies consumer outcomes that warrant nuanced predictions based on residential and relational mobility and other cultural frameworks. The commentary concludes with ideas for future research.

消费者心理学文化心理学居住流动性关系流动性消费者行为