探究广告烦恼对数字广告效果的影响:一个有调节的中介模型
Investigating the effect of advertising irritation on digital advertising effectiveness: A moderated mediation model
Technological Forecasting and Social Change · 2022
被引 107
ABS 3
- Anshuman Sharma 通讯
- Rohita Dwivedi
- Marcello M. Mariani
- Tahir Islam
广告学数字营销消费者行为在线广告