诚实有回报吗?零售商提供的负面反馈对消费者产品选择和购物体验的影响
Does it pay to be honest? The effect of retailer-provided negative feedback on consumers’ product choice and shopping experience
JOURNAL OF BUSINESS RESEARCH · 2022
被引 11
人大 A-ABS 3
- Aurélie Merle 通讯
- Anik St-Onge · 魁北克大学蒙特利尔分校
- Sylvain Sénécal
消费者行为市场营销零售管理在线评论