A Model of Distributor Firm and Manufacturer Firm Working Partnerships
研究提出了分销商与制造商工作伙伴关系的模型，基于双方企业样本进行实证检验，发现合作是信任的前因而非结果，对营销实践有启示。
A model of distributor firm and manufacturer firm working partnerships is presented and is assessed empirically on a sample of distributor firms and a sample of manufacturer firms. A multiple-informant research method is employed. Support is found for a number of the hypothesized construct relations and, in both manufacturer firm and distributor firm models, for the respecification of cooperation as an antecedent rather than a consequence of trust. Some implications for marketing practice are discussed briefly.