Weather, Affect, and Preference for Hedonic Products: The Moderating Role of Gender
研究发现女性对天气的情感反应更强，导致她们在好天气时比男性更倾向于增加享乐消费，通过七项研究验证了情感的中介作用。
How and why does the association between weather and hedonic consumption differ between men and women? This article theorizes that women have a stronger affective response to weather conditions, which subsequently induces a larger increase in their hedonic consumption as compared to men. Seven studies show that the relationship between weather conditions and hedonic consumption (food and nonfood items) is differentially mediated by affect for women and men. The studies achieve triangulation by using diverse methodologies (census data, surveys, and experiments), participants (students and nonstudents), measures of independent variables (weather conditions as measured and manipulated), dependent measures (consumption preference and choice), and consumption modalities (food and nonfood).