A TALE OF THE UNFINISHED
基于Prahalad和Bettis的工作，探讨主导逻辑概念的基本假设层面，引入自指和尺度两个概念，并讨论其启示，适合对战略逻辑和认知感兴趣的学者。
Building on the work of Prahalad and Bettis (1986, 1995), the objective of this article is to generate dialogue for further understanding of the concept of dominant logic. Our focus is on the level of basic assumptions. First, we demonstrate the conceptual plasticity of ‘dominant logic.’ Then, we retrofit two relatively unknown concepts—self-reference and scale—with the concept of dominant logic, with its 1995 meaning. Finally, we discuss three implications of our venture.