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销售经理的社会权力基础及其对销售团队的影响力

The Sales Manager's Bases of Social Power and Influence upon the Sales Force

Journal of Marketing · 1980
被引 54
人大 AFT50UTD24ABS 4*

中文导读

实证分析了销售经理的社会权力基础与销售人员对管理的满意度、角色清晰度和离职倾向之间的关系,并探讨了销售人员性别、年龄和任职时间的影响。

Abstract

The relationships between the sales manager's social power bases and the salesperson's satisfaction with supervision, role clarity, and propensity to leave the organization are empirically analyzed. In addition, the influence of the salesperson's sex, age, and time on the job upon the sales manager-salesperson power relationship is explored.

销售管理组织行为领导力员工满意度