The Effects of Serial Correlation and Data Aggregation on Advertising Measurement
研究了序列相关性和数据聚合如何影响广告效果的测量，对广告研究人员和计量经济学家有参考价值。
Doyle L. Weiss, Charles B. Weinberg, Pierre M. Windal, The Effects of Serial Correlation and Data Aggregation on Advertising Measurement, Journal of Marketing Research, Vol. 20, No. 3 (Aug., 1983), pp. 268-279