Marketing Strategy and the Structure of Aggregate, Segment-Specific, and Differential Preferences
用偏好空间表示偏好结构，通过总体、细分特定和差异偏好向量的方向，为无差异、差异化和集中营销策略提供决策依据，并以广播节目为例说明。
Some aspects of preference structure can be represented by a space in which the proximity of objects indicates the degree to which people who like or dislike one tend also to like or dislike the other. Further insights emerge from the directions of aggregate, segment-specific, and differential preference vectors in such an affective space. These vectors represent preference patterns of interest to firms practicing strategies of undifferentiated marketing, differentiated or concentrated marketing, and product oriented selling, respectively. Accordingly, the basic techniques for this type of scaling are illustrated in a study that addresses the implications of preference structure for decisions in radio programming.