Market Segmentation, Product Differentiation, and Marketing Strategy
针对市场细分和产品差异化概念的普遍误解，本文借助经济理论和产品偏好图来澄清其含义与用法。
Despite the pervasive use of the terms “market segmentation” and “product differentiation,” there has been and continues to be considerable misunderstanding about their meaning and use. The authors attempt to lessen the confusion by the use of traditional and contemporary economic theory and product preference maps.