Personality and Values Based Materialism: Their Relationship and Origins
研究了消费者物质主义倾向的发展过程，发现早期经济匮乏与不安全感预测Belk的物质主义（人格导向），但不预测Richins的物质主义（价值观导向）；家庭与同伴的社会影响则对两者均有预测作用。
This research investigates thedevelopmental processes by which consumers become more or less materialistic.It begins with a review of lnglehart's work in this area, andthen applies his theories to explain conceptions of materialism developed by Richins and Belk.Inglehart predicts that thesubjective experience ofeconomic deprivation andinsecurity during one'sformativeyears leads toadult materialism.Early subjecti ve experiences ofdeprivation andinsecurity strongly predict materialism as conceptualized by Belk, but are not related to materialism as conceptualized by Richins.Inglehart also allows forthesocial intluence of family andpeersto shape materialistic orientations.Findings indicate that theformative social influence offamily andpeers predicts both Belk'sandRichins's materialism.Thisdifference between Belk'sand Richins's materialism is explained on thegrounds that Belk'smaterialism retlects personality whereas Richins's reflects personal values.PersonalValues Materialism (Richins)