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产品淘汰决策:正式性重要吗?

Product Elimination Decision Making: Does Formality Matter?

Journal of Marketing · 1985
被引 30
人大 AFT50UTD24ABS 4*

中文导读

研究了公司产品淘汰过程中正式性的作用,发现正式性在不同组织环境中变化,并影响淘汰过程的内容和管理效果。

Abstract

This research presents (a) a methodological framework for examining formality as an ingredient of a company's product elimination process, and (b) some exploratory findings showing the manner in which formality varies across different organizational settings, and its effects upon the content and managerial effectiveness of the product elimination process.

产品管理市场营销组织决策过程管理