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基于成就的情感价值作为传家宝赠予的催化剂

Achievement‐Based Sentimental Value as a Catalyst for Heirloom Gift‐Giving

Journal of Consumer Psychology · 2021
被引 8
FT50ABS 4*

中文导读

研究发现,与享受相关的物品相比,与成就相关的物品更被视为适合作为传家宝,因为赠予者主要动机是激励后代追求自身成就,而非确保个人成就被铭记。

Abstract

Heirlooms are often created out of objects laden with sentimental value. This research asks whether specific subtypes of sentimental value are stronger catalysts for heirloom creation than others. We find that objects associated with achievements are perceived to be more suitable as heirlooms than those associated with enjoyment, even when controlling for the overall positivity of the association. Process evidence suggests this happens because heirloom creators (i.e., givers) have a primary motive to inspire their offspring to strive for accomplishments in their own right. In this regard, such heirlooms appear to be less about creators ensuring their personal achievement legacies are never forgotten, but more about creators leveraging their achievements to motivate the creation of larger, collective legacies by their families by those in following generations. Such findings have implications for both firms wishing to extend the life of the objects they produce and heirloom recipients who may stronger connect with the underlying intentions of the original possessing ancestors.

消费者行为赠予行为情感价值家庭传承