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营销文献综述

Marketing Literature Review

Journal of Marketing · 2003
被引 0
人大 AFT50UTD24ABS 4*

中文导读

该部分从商业文献数据库中筛选摘要,涵盖125种以上期刊的营销相关文章,由JM工作人员评审并分配描述符,每期代表三个月的数据条目。

Abstract

This section is based on a selection of article abstracts from a comprehensive business literature database. Marketing-related abstracts from more than 125 journals (both academic and trade) are reviewed by JM staff. Descriptors for each entry are assigned by JM staff. Each issue of this section represents three months of entries into the database. Each entry has an identifying number. Cross-references appear immediately under each subject heading.

营销文献综述数据库营销商业计算机科学