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业务定义与绩效

Business Definition and Performance

Journal of Marketing · 1983
被引 61
人大 AFT50UTD24ABS 4*

中文导读

研究了行业内业务定义差异的影响,发现业务定义与企业的收入变量、绩效标准以及战略和运营变量对绩效的解释力有关。

Abstract

This paper evaluates the impact of variations in business definition within an industry. The manner in which organizations are defined is linked to the existence of strategic groups. Data collected across strategic groups of wholesalers in the medical supply and equipment channel are used to illustrate that the nature of the firms’ business definition is related to (1) the mean level of the firms’ income statement variables and performance criteria and (2) the significance of strategic and operational variables in explaining firm performance.

战略管理产业组织市场营销