Toward Identifying the Inventive Templates of New Products: A Channeled Ideation Approach
提出一种引导式构思方法，通过识别新产品的创新模板来系统化创意生成过程，对产品开发者和营销研究者有参考价值。
Jacob Goldenberg, David Mazursky, Sorin Solomon, Toward Identifying the Inventive Templates of New Products: A Channeled Ideation Approach, Journal of Marketing Research, Vol. 36, No. 2 (May, 1999), pp. 200-210