Determination of Adopter Categories by Using Innovation Diffusion Models
基于Rogers的经典采纳者分类逻辑，提出可用Bass模型等扩散模型划分产品创新的采纳者类别，并用11种耐用品数据比较两种方法，以个人电脑扩散为例展示其应用价值。
Using the analytical logic underlying the classical adopter categorization approach proposed by Rogers, the authors suggest that adopter categories for a product innovation can also be developed by using other well-established diffusion models such as the Bass model. With data on 11 consumer durable products, they compare adopter categories generated by the classical approach and the Bass diffusion model, respectively. An application examining the diffusion of personal computers is documented to illustrate the usefulness of the adopter categorization based on the Bass diffusion model in studying differences among adopter categories.