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心理状态对效用函数预测市场选择准确性的影响

State-of-Mind Effects on the Accuracy with Which Utility Functions Predict Marketplace Choice

Journal of Marketing Research · 1980
被引 38
人大 AFT50UTD24ABS 4*

中文导读

研究通过预测高中生家庭的实际大学申请,发现提前思考和想象截止日期能提高效用函数的预测准确性,且报告效用优于推导效用。

Abstract

Derived and reported utility functions for members of a high school junior's family were used to predict actual college applications made the next year. The manipulations were whether or not advance deliberations were prompted before the utility measurement and whether or not subjects imagined an imminent commitment deadline. The predictions were poorer when subjects did not deliberate in advance or imagine a commitment was imminent. The reported utilities gave better predictions than the derived ones.

心理学经济学决策科学效用理论