The Organizational Context of Market Research Use
研究发现，在分权化和非正式程度更高的组织中，营销经理更倾向于使用市场研究信息来辅助决策，这对理解组织环境如何影响信息利用有参考价值。
Very little attention has been given to the corporate situations in which marketing managers make decisions based upon market research information. This study finds that managers in more decentralized and informal organizations are more likely to use research information than managers in more highly structured firms.